书目名称 | Marketing and Property People |
编辑 | Owen A. Bevan |
视频video | |
丛书名称 | Building and Surveying Series |
图书封面 |  |
描述 | This book aims to show how intelligent interpretation of the principles of marketing in the context of the property world can lead to the enhancement of competitive advantage. The coverage and treatment will appeal to a broad range of reader - from the student of surveying, estate agency, valuation, business management and marketing to practising professionals working at all levels in firms and practices. |
出版日期 | Textbook 1991Latest edition |
关键词 | business; consumer; management; marketing; organization; science and technology; service; service managemen |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-21597-3 |
copyright | Owen Bevan 1991 |