Titlebook: Marketing Wisdom; Kartikeya Kompella Book 2019 Springer Nature Singapore Pte Ltd. 2019 Marketing Theory.Marketing Concepts.Marketing Appli

针叶树

Michael Schrageclient preferences (so-called measures), and a second . on client preferences (so-called values). Methods for assessing measures are scales based on specific and nonspecific disease symptoms. Methods for assessing outcome values are standard gamble, time trade-off, rating scales, and ratio scales. O

敲竹杠

Neil Baker,John Simmonsand baseline characteristics, and using mapping algorithms for eliciting preference-based tariff scores when a preference-based measure has not been collected within a study. The second part of the chapter focuses on modeling methods designed to synthesize data from multiple sources when the economi

echnic

Femish

横条

2192-8096 marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking..978-981-13-4283-7978-981-10-7724-1Series ISSN 2192-8096 Series E-ISSN 2192-810X

外形

Kartikeya KompellaHighlights new-gen ideas based on established principles.Enables readers to familiarize themselves with essential marketing concepts without reading an entire book on each topic.Presents the latest re

先行

思想

The Ten Principles Behind Great Customer Experiences,Life-changing events are not always obviously so. Eleven years ago, the man sitting next to me at work struck up a conversation about photography. Today we are best friends and business partners. A few years later he introduced me to a Danish woman at a restaurant in London. I am now that lovely lady’s husband.

爆炸

SUGAR