书目名称 | Marketing Wisdom |
编辑 | Kartikeya Kompella |
视频video | |
概述 | Highlights new-gen ideas based on established principles.Enables readers to familiarize themselves with essential marketing concepts without reading an entire book on each topic.Presents the latest re |
丛书名称 | Management for Professionals |
图书封面 |  |
描述 | .This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. .It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.. |
出版日期 | Book 2019 |
关键词 | Marketing Theory; Marketing Concepts; Marketing Applications; Marketing Wisdom; Marketing Principles; Bra |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-10-7724-1 |
isbn_softcover | 978-981-13-4283-7 |
isbn_ebook | 978-981-10-7724-1Series ISSN 2192-8096 Series E-ISSN 2192-810X |
issn_series | 2192-8096 |
copyright | Springer Nature Singapore Pte Ltd. 2019 |