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Titlebook: Marketing Wisdom; Kartikeya Kompella Book 2019 Springer Nature Singapore Pte Ltd. 2019 Marketing Theory.Marketing Concepts.Marketing Appli

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书目名称Marketing Wisdom
编辑Kartikeya Kompella
视频video
概述Highlights new-gen ideas based on established principles.Enables readers to familiarize themselves with essential marketing concepts without reading an entire book on each topic.Presents the latest re
丛书名称Management for Professionals
图书封面Titlebook: Marketing Wisdom;  Kartikeya Kompella Book 2019 Springer Nature Singapore Pte Ltd. 2019 Marketing Theory.Marketing Concepts.Marketing Appli
描述.This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers’ current context.  .It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking..
出版日期Book 2019
关键词Marketing Theory; Marketing Concepts; Marketing Applications; Marketing Wisdom; Marketing Principles; Bra
版次1
doihttps://doi.org/10.1007/978-981-10-7724-1
isbn_softcover978-981-13-4283-7
isbn_ebook978-981-10-7724-1Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightSpringer Nature Singapore Pte Ltd. 2019
The information of publication is updating

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Don Peppers,Martha Rogersgh the efforts of labor unions, by 1968 more than two-thirds of the labor force in U.S. industry was covered by group life and health insurance plans mostly provided (as fringe benefits) by employers. Today the proportion is even higher, and the establishment of national health insurance, to be spon
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