Titlebook: Marketing Transformation: Marketing Practice in an Ever Changing World; Proceedings of the 2 Patricia Rossi,Nina Krey Conference proceeding

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Danae Manika,Diana Gregory-Smith,Victoria K. Wells,Emma Trombettimputer; import image files; and export animated fly-throughs as .mp4files. Mental Canvas can be used by individual creatives or as part of a collaborative design team sharing files between multiple devices giving global instructional design firms an edge over their competition. .Provide fun, interac

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Sara Belghiti,Adeline Ochs,Jean-François Lemoine,Olivier Badotmputer; import image files; and export animated fly-throughs as .mp4files. Mental Canvas can be used by individual creatives or as part of a collaborative design team sharing files between multiple devices giving global instructional design firms an edge over their competition. .Provide fun, interac

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Sena Nakamuramputer; import image files; and export animated fly-throughs as .mp4files. Mental Canvas can be used by individual creatives or as part of a collaborative design team sharing files between multiple devices giving global instructional design firms an edge over their competition. .Provide fun, interac

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2363-6165 promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congre978-3-319-88652-7978-3-319-68750-6Series ISSN 2363-6165 Series E-ISSN 2363-6173

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Developing and Validating Internet Compulsive Buying Tendency Measurement Scales,rement scale contains four constructs, namely, tendency to spend, feelings about shopping and spending, dysfunctional spending, and post-purchase guilt. In practice, retailers may pay more intentions to these factors in evaluating consumers’ value of online shopping dumping, and these factors also m

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,Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tonup the theoretical foundation of DICTION, we present a number of applicable areas in marketing where content analysis can provide exceptional results. The theoretical framework proposed in this paper underscores the potential for content analysis as a viable marketing research and strategy tool for

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