| 书目名称 | Marketing Transformation: Marketing Practice in an Ever Changing World | | 副标题 | Proceedings of the 2 | | 编辑 | Patricia Rossi,Nina Krey | | 视频video | | | 概述 | Examines marketing transformation in the global economy.Explores the current state of the marketing field and where it is going.Features contributions from marketing researchers and practitioners from | | 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 图书封面 |  | | 描述 | This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congre | | 出版日期 | Conference proceedings 2018 | | 关键词 | Academy of Marketing Science (AMS); AMS World Marketing Congress (WMC); Developments in Marketing Scie | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-68750-6 | | isbn_softcover | 978-3-319-88652-7 | | isbn_ebook | 978-3-319-68750-6Series ISSN 2363-6165 Series E-ISSN 2363-6173 | | issn_series | 2363-6165 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:32:25
