Titlebook: Marketing Through Turbulent Times; Jenny Darroch Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 consumer.en

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Conclusionst seemed to be doing nothing to stop the housing bubble inflate further. Many people I know were living beyond their means and using home equity to support an unsustainable lifestyle. In fact, I started to hear the expression that people acted as if they had an ATM in their living room.

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toward a robust future by ensuring that their marketing strategies are not only relevant for today‘s difficult environment but will also lay the foundation for innovative growth opportunities.978-1-349-31472-0978-0-230-25118-2

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Introduction 26, 2009, had been labeled Black Monday with a total of 71,400 jobs lost in just one day and over 200,000 since the start of the year — not to mention the 2.6 million jobs lost in 2008. The most jobs lost in one year since the end of World War II.

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Introductioncing fourth quarter results for 2008 and the public had already been forewarned not to expect stunning news. But, as I scrolled through the headlines I noted that Home Depot was laying off 7,000 employees, Sprint was laying off 8,000, Caterpillar a further 5,000 (for a total of 20,000), Pfizer was b

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The Consumer Response: Combining Hopefulness with Hopelessnessbed the effect of the tanking economy on ordinary Americans as: “Lost jobs and lost careers. Promising businesses in a shambles. The college acceptance letter returned to its envelope” (Gellene 2009). Against this backdrop, I now want to further examine the response of consumers, question whether ch

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Marketing through Turbulent Times: Growth through Excellent Execution growth strategies. In this chapter, I will address the need to maintain momentum and stay focused on executing existing marketing strategies extremely well. In subsequent chapters, I will identify strategies for growth by pushing the organization into new markets and with new products. I want to be

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