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Titlebook: Marketing Through Turbulent Times; Jenny Darroch Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 consumer.en

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发表于 2025-3-21 18:18:14 | 显示全部楼层 |阅读模式
书目名称Marketing Through Turbulent Times
编辑Jenny Darroch
视频video
图书封面Titlebook: Marketing Through Turbulent Times; Jenny Darroch Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 consumer.en
描述Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today‘s difficult environment but will also lay the foundation for innovative growth opportunities.
出版日期Book 2010
关键词consumer; environment; foundation; growth; marketing; organization; organizations; rating; social media
版次1
doihttps://doi.org/10.1057/9780230251182
isbn_softcover978-1-349-31472-0
isbn_ebook978-0-230-25118-2
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2010
The information of publication is updating

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Generating Growth — The Risksnto unchartered territories, (2) sluggish (or nonexistent) consumer adoption; (3) developing accurate forecasts for a market that doesn’t exist; (4) losing sight of what business you are in; and (5) ethical concerns associated with creating new needs and wants and encouraging consumption.
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Social Media: Giving a Voice Back to the PeopleThe 20th century “has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting the corporative power against democracy” (Alex Carey quoted in Camp 2001).
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