书目名称 | Marketing Through Turbulent Times |
编辑 | Jenny Darroch |
视频video | http://file.papertrans.cn/625/624380/624380.mp4 |
图书封面 |  |
描述 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today‘s difficult environment but will also lay the foundation for innovative growth opportunities. |
出版日期 | Book 2010 |
关键词 | consumer; environment; foundation; growth; marketing; organization; organizations; rating; social media |
版次 | 1 |
doi | https://doi.org/10.1057/9780230251182 |
isbn_softcover | 978-1-349-31472-0 |
isbn_ebook | 978-0-230-25118-2 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |