| 书目名称 | Marketing Renewable Energy |
| 副标题 | Concepts, Business M |
| 编辑 | Carsten Herbes,Christian Friege |
| 视频video | |
| 概述 | Explains fundamental concepts of renewable energy marketing in an easy to understand and comprehensive way.Describes customer preferences towards renewables and helps marketers to design, price, distr |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? ..Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.. |
| 出版日期 | Book 2017 |
| 关键词 | Consumer preferences; Direct marketing; Biomethane; Green energy; Energy contracts; Business models; Smart |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-46427-5 |
| isbn_softcover | 978-3-319-83518-1 |
| isbn_ebook | 978-3-319-46427-5Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing AG 2017 |
发表于 2025-3-21 17:17:20
