Titlebook: Marketing Management; Past, Present and Fu Michael R. Czinkota,Masaaki Kotabe,S. M. Riad Sham Textbook 2021Latest edition Springer Nature S

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Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

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Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

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Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

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Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

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2192-4333 implified explanations and presentation of the core, complex.This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of .Marketing Management., the text features new classical and con

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Textbook 2021Latest editionfourth, revised edition of .Marketing Management., the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic  application of marketing management theori

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