| 书目名称 | Marketing Management |
| 副标题 | Past, Present and Fu |
| 编辑 | Michael R. Czinkota,Masaaki Kotabe,S. M. Riad Sham |
| 视频video | http://file.papertrans.cn/625/624362/624362.mp4 |
| 概述 | Provides students with comprehensive insights into classical and contemporary marketing theories and their practical implications.Features simplified explanations and presentation of the core, complex |
| 丛书名称 | Springer Texts in Business and Economics |
| 图书封面 |  |
| 描述 | .This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of .Marketing Management., the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application...Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:...The Manager’s Corner.: These sections provide real-world examples that instructors mayhighlight to exemplify theory or as mini-cases for discussion. ..Marketing in Action.: These sections ask students to apply concepts and theories toactual business situations...Web Ex |
| 出版日期 | Textbook 2021Latest edition |
| 关键词 | Marketing Theory and Practice; Total Marketing Management; Marketing Communication; Promotion Managemen |
| 版次 | 4 |
| doi | https://doi.org/10.1007/978-3-030-66916-4 |
| isbn_ebook | 978-3-030-66916-4Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
| issn_series | 2192-4333 |
| copyright | Springer Nature Switzerland AG 2021 |
|Archiver|手机版|小黑屋|
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