Titlebook: Marketing Literature; The Making of Contem Claire Squires Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 Aut

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Genre in the Marketplaceheir publishing contexts. The philosopher Benedetto Croce, writing on aesthetics in 1902, refuted the theoretical separation of literature into genre categories, seeing the only use of such divisions as practical, indeed purely physical:

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Marketing Storiesoy, Begbie, Spud and Second Prize are all aboard the night-time National Express, clutching an Adidas bag full of prime Colombian brown. In various states of inebriation, intoxication and drug-induced paranoia, they sweat out the hours before their arrival at Victoria Coach Station, their heroin haul (more or less) intact.

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Publishing Contexts and Market Conditionsexploitation of intellectual property, there have nonetheless been profound shifts.. This chapter details these shifts, and relates them to the specific market conditions of contemporary literary publishing.

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