书目名称 | Marketing Issues in Transitional Economies | 编辑 | Rajeev Batra | 视频video | | 图书封面 |  | 描述 | As the markets in transitional economies open and grow, majorchallenges and opportunities arise for multinational firms enteringthese markets, local firms facing these new competitors, andpolicymakers seeking to increase the ability of all firms to competefairly and efficiently. Yet despite the important questions transitioneconomies pose for policymakers and companies seeking to enter andcompete in these new markets, there has been a relative absence ofsystematic research on these concerns. .This book seeks to fill a gap in the existing literature by offering apioneering and comprehensive examination of issues that have developedas markets in transitional economies become more deregulated and open.The countries discussed include China, the Czech Republic, Hungary,India, Poland, Romania, Russia, South Africa and South Korea. Thetopics covered are divided into five main sections, and the individualchapters are written by some of the world‘s leading academic expertson these issues. Most of the authors draw from freshly-collected datain new studies of consumers and/or firms in transitional economies.After an opening section which discusses the marketing issues andchallenges multinatio | 出版日期 | Book 1999 | 关键词 | Distribution; Import; Promotion; branding; economy; marketing | 版次 | 1 | doi | https://doi.org/10.1007/978-1-4615-5009-9 | isbn_softcover | 978-1-4613-7275-2 | isbn_ebook | 978-1-4615-5009-9 | copyright | Springer Science+Business Media New York 1999 |
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