Titlebook: Marketing Financial Services; Arthur Meidan Textbook 1996Latest edition Arthur Meidan 1996 banking.insurance.marketing

深渊

Product Development,ronmental changes and technological developments within the financial markets have led to the adoption of more innovative product development systems. In comparison with the other three main elements in the marketing mix (price, promotion and place or distribution), product development is relatively

负担

Marketing of Credit Cards, enables one to take advantage of the two essential aspects of the financial services function: the transmission of payments and the granting of credit. The development of the credit card allowed, for the first time, the use of these two functions together.

Cytology

Pricing,s pricing can take many forms and involves, for example, determining fee structure (banking), premium or rate making (insurance), setting mortgage interest rates (building societies), deciding on transaction costs (stockbrokers) and so on.

推测

geriatrician

Salesforce Management,s, such as planning, controlling and directing personnel and agents. In addition it is the responsibility of the sales function to recruit, train, supervise and motivate sales persons in their daily functions.

1FAWN

可商量

Marketing Planning, Administration and Control,period of time’.. Hence corporate planning has been developed to meet the management need to take an objective, overall view of the financial services firm’s total operations, and to ensure that the criteria for success are being fulfilled. As such, it involves making carefully considered decisions

Alienated

thyroid-hormone

革新

Arthur Meidana scheme of priorities which takes into account such needs as housing, health, pollution and the problems of urbaniza­ tion enters the discussion from several points of view. Eugene Rabinowitch suggests that Apollo may stimulate the development of a system of establishing national priorities in the