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Titlebook: Marketing Financial Services; Arthur Meidan Textbook 1996Latest edition Arthur Meidan 1996 banking.insurance.marketing

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书目名称Marketing Financial Services
编辑Arthur Meidan
视频video
图书封面Titlebook: Marketing Financial Services;  Arthur Meidan Textbook 1996Latest edition Arthur Meidan 1996 banking.insurance.marketing
描述Professor Meidan‘s book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.A special feature of the book is the treatment of implementation via about seventy specially designed ‘exhibits‘ that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
出版日期Textbook 1996Latest edition
关键词banking; insurance; marketing
版次1
doihttps://doi.org/10.1007/978-1-349-24475-1
copyrightArthur Meidan 1996
The information of publication is updating

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Arthur Meidan from the "cradle," the biosphere of Earth, to visit the surface of another planet. The editors invited experts in the physical and social sciences who had been think­ ing, talking and writing about space programs for a long time. Some had been critical of manned space flight, its motives and its co
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Arthur Meidan"cradle," the biosphere of Earth, to visit the surface of another planet. The editors invited experts in the physical and social sciences who had been think­ ing, talking and writing about space programs for a long time. Some had been critical of manned space flight, its motives and its costs. Some
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Arthur Meidano language, but also of sentimentalism’s complex relationship to the realm of print. The same strategies of corporeal defamiliarization that call attention to the means by which a language of feeling is impressed upon the skin of the body and the tactile surface of the page also make us recall that
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Marketing Research,nterpret the flow of relevant information about financial services markets, so that management and marketing decisions are made with real knowledge and understanding of all the facts. Marketing research is the search for and utilisation of information from all available sources and its adaptation to
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