书目名称 | Marketing Financial Services | 编辑 | Arthur Meidan | 视频video | | 图书封面 |  | 描述 | Professor Meidan‘s book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.A special feature of the book is the treatment of implementation via about seventy specially designed ‘exhibits‘ that are factual examples, short cases, and illustrations from the various financial services sectors world wide. | 出版日期 | Textbook 1996Latest edition | 关键词 | banking; insurance; marketing | 版次 | 1 | doi | https://doi.org/10.1007/978-1-349-24475-1 | copyright | Arthur Meidan 1996 |
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