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Titlebook: Marketing Communication Policies; Rainer Busch,Margarete Seidenspinner,Fritz Unger Textbook 2007 Springer-Verlag Berlin Heidelberg 2007 Co

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Textbook 2007 issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies..
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rs over race relations, war and political dissent. Drawing upon Brian Massumi’s work, which combines extreme weather and war into a discursively connected ‘threat-form’ of ‘the suddenly irrupting, locally self-organizing, system- ically self-amplifying threat of large-scale disruption’ (2011, p. 20)
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