| 书目名称 | Marketing Communication Policies |
| 编辑 | Rainer Busch,Margarete Seidenspinner,Fritz Unger |
| 视频video | |
| 概述 | Fundamental aspects of Marketing Communications explored.With comprehensive illustrations, cases, questions for discussion, and case solutions.Includes supplementary material: |
| 图书封面 |  |
| 描述 | .By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.. |
| 出版日期 | Textbook 2007 |
| 关键词 | Communications Management; International Marketing; International Marketing Communications; Marketing; M |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-37323-0 |
| isbn_softcover | 978-3-642-07214-7 |
| isbn_ebook | 978-3-540-37323-0 |
| copyright | Springer-Verlag Berlin Heidelberg 2007 |
发表于 2025-3-21 17:54:31
