Titlebook: Marketing Cases from Emerging Markets; Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Textbook 2014 Springer-Verlag Berlin Heidelberg 2014 BRICS.

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Case Study 11: Marketing of Services: The McDonald’s Way (Bakshi). India was a challenging market, given local dietary preferences for vegetarian dishes. Tim Fenton pointed out that India’s eat out market was about $128 billion a year compared with $132 billion in China, but was growing faster than that of China.

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Introduction to Socio-Cultural Influencesg behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.

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Case Study 1: Mongoose Lager Beer Eyes up Indiareholder demands. The attraction of the Indian market is obvious from a population point of view—in 2012 the population was 1.2 billion people according to Euromonitor (2012), however the Indian market is not an obvious one when it comes to alcoholic beverages. In the UK, drinking alcoholic drinks d

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Case Study 2: KFC in Chinato other Western fast service counterparts, KFC has become the largest restaurant company in mainland China. KFC outpaced its nearest competitor, McDonald’s, by more than 1,000 restaurants in China and is outpacing its development by a roughly three to one. The US chicken giant adapts its Western bu

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Case Study 3: Lakme Pure Defense: An Antipollution Creamrking on the launch of its product range of antipollution cream called .. This new range was developed in India with the help of Unilever skincare technology. Launching a new product type needs long-term research and effort and every department of the company is involved in evaluating every detail,

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