| 书目名称 | Marketing Cases from Emerging Markets |
| 编辑 | Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis |
| 视频video | |
| 概述 | Unique case studies from emerging markets with up to date and relevant marketing issues.Provides value-add to marketing teaching materials by using real case studies related to marketing and business |
| 图书封面 |  |
| 描述 | Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. |
| 出版日期 | Textbook 2014 |
| 关键词 | BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-36861-5 |
| isbn_softcover | 978-3-662-51123-7 |
| isbn_ebook | 978-3-642-36861-5 |
| copyright | Springer-Verlag Berlin Heidelberg 2014 |
发表于 2025-3-21 17:16:19
