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Titlebook: Market Oriented Product Innovation; A Key to Survival in Knut Holt Book 2002 Springer Science+Business Media Dordrecht 2002 Change.business

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Business conceptsion” (Viardot 1995). The confusion is well documented through a study at Ashridge Management College: “A major problem is that the mission has become a meaningless term — not two academics or managers agree on the same definition. Some speak of mission as commercial evangelism, others talk about st
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Objectives and strategies and diffuse, and more or less related. Some companies have clearly formulated objectives and implied strategies. Others have diffuse objectives, but explicit strategies. However, in order to give direction the objectives must be explicit and concrete — “if you do not know where to go, you easily en
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Competenceity to obtain and apply relevant information for some definite purpose. The importance of the topic is reflected in terms such as “the intellectual capital”, “knowledge assets”, “the brain age” and “the learning organization”.
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