Titlebook: Market Oriented Product Innovation; A Key to Survival in Knut Holt Book 2002 Springer Science+Business Media Dordrecht 2002 Change.business

biosphere

CommunicationIn major change programmes, such as the development of a system for market oriented product innovation, communication is a vital element both at strategic and operational levels.

ENACT

Summary of Part TwoThe major points of the preceding chapters can be summarized with the following statements.

弄脏

铺子

Scopefactor. The word product covers both physical goods and intangible service products such as education, hairdressing, medical care, transport, etc. They have much in common with regard to concepts, models and tools, but the service companies appears to have fewer steps and shorter time to market (Griffin 1997).

竖琴

anticipate

The management philosophyl throughout the organization. It is usually presented in a written document. A well formulated, understood and accepted management philosophy will help to develop an overall strong organizational culture.

Inoperable

Dealing

Jogging

radiograph

Need assessment in practicend of the product’s life cycle. Depending on the purpose on can choose from a simple two stage description of the process to a variety of more or less complex models (see p. 292–299). In connection with the practical application of need assessment methods, the model shown in Fig. 121 may serve as a starting point.