Titlebook: Market Entry in China; Case Studies on Stra Christiane Prange Book 2016 Springer International Publishing Switzerland 2016 Chinese business

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China’s Retailing Graveyard: A Case Study of TESCO the inability of retailers to truly understand the country. In 2013, Tesco announced it would partner up with China Resource Enterprise (CRE), after the retailer had tried to crack the Chinese retail market for 9 consecutive years. The case follows a series of events that led to Tesco’s eventual wi

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Master International Franchising in China: The Case of the Athlete’s Foote large and well-known food and beverage brands, such as KFC and McDonald’s. Less well known, but equally important, are the non-food retailing and service industries, which also made inroads in China using franchising. One such example is the case of the Athlete’s Foot Company. This American compan

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TPresso: Is the Tea Machine Too Cheap for the Chinese Market? now introduces a high-end tea machine that uses capsules in order to make tea. Monodor was founded in 1991 by Eric Favre. Eric originally invented Nespresso coffee capsules for Nestlé in 1976, but then left the company to start his own business. Having successfully developed the idea of the tea cap

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en der Knappheit wie auch mit den Möglichkeiten, diese zu mildern. Dazu werden die Methoden der Ökonomie auf das Gesundheitswesen angewandt. Die Aussage, Gesundheit sei das höchste Gut, impliziert ökonomisch, dass die Gesundheitsgüter einen Grenznutzen aufweisen, der höher ist als alle anderen Güter

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