| 书目名称 | Market Entry in China |
| 副标题 | Case Studies on Stra |
| 编辑 | Christiane Prange |
| 视频video | |
| 概述 | Presents a unique compilation of up-to-date cases that give broad insight in major success factors when entering China.Offers insights from well-known and niche market companies, and their challenges. |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. |
| 出版日期 | Book 2016 |
| 关键词 | Chinese business; Brand strategy; Luxury brands; International market-entry; Marketing-mix; Business cult |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-29139-0 |
| isbn_softcover | 978-3-319-80499-6 |
| isbn_ebook | 978-3-319-29139-0Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 19:03:31
