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Titlebook: Managing Value Propositions in Service Ecosystems; Julian Boha Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive

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Understanding the outside,this study is to provide information about the different ways value propositions are perceived from outside a service ecosystem and whether (and how) these value propositions change during the process of joining a service ecosystem.
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Book 2021text of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ​
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2945-879X ommunicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a m
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Theoretical background,e differentiation between goods-dominant logic and service-dominant logic and explains these two perspectives in relation to the research problems addressed within this dissertation. Further, the different notions within the ecosystem literature are elaborated.
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Orchestrating service ecosystems,cation, (3) initial value proposition design, (4) identification of service ecosystem constraints and benefits, (5) value proposition communication, (6) value proposition evaluation, (7) value proposition assessment ) that have been described within the previous parts of this dissertation.
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2945-879X strate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ​978-3-658-31712-6978-3-658-31713-3Series ISSN 2945-879X Series E-ISSN 2945-8803
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