Titlebook: Managing Sports Teams; Economics, Strategy Stefan Walzel,Verena Römisch Book 2021 The Editor(s) (if applicable) and The Author(s), under e

万神殿

Team Sports Brand Management, introducing the concept of brand equity. Based on this definition, which identifies the key components of sports team brand equity, the three fundamental stages of team sports brand management, strategic brand management, operational brand management and brand system management, are explained and i

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iodides

Sports Sponsorship Contracts,ct. What further content should be included in this contract and what legal nature a sponsorship agreement has is explained below. In addition, recommendations for contractual regulations are given in detail, and various disruptions to performance and their consequences are described. Finally, refer

贝雷帽

Criminal Law and Sports,manipulation of sports competitions, fraud, embezzlement, doping, corruption and the procrastination of insolvency as well as the special risks associated with hospitality measures. Finally, approaches to the prevention of corruption and manipulation in sports are presented.

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合唱团

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Funding of Professional Team Sports Organisations,d to sporting success. Success in sport, however, is associated with a large number of uncertainties, such as injuries to top players and the performance of other teams. In addition to dependence on sporting results, there are also major financial dependencies on individual revenues in many team spo

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Organonitrile

Media Strategies in the Sports Media Sector,oach of the new institutional economics, the backstage of the sports media complex is analysed, taking into account various theoretical perspectives such as principal–agent theory, transaction cost theory, property rights theory and public choice theory. Finally, based on the results of the analysis

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