Titlebook: Managing Negative Word-of-Mouth on Social Media Platforms; The Effect of Hotel Ines Nee Book 2016 Springer Fachmedien Wiesbaden 2016 Onlin

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Theoretical foundations,. As mentioned before, these observers embody potential customers who read online customer reviews in order to make informed purchase decisions. In order to understand how observers react towards management responses, this chapter analyzes the buying decision process in the hotel industry and its ch

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Conclusion, reflection and outlook,and thus affect potential customers’ purchase decisions. User-generated platforms have reacted to this and provide organizations with the opportunity to respond to online customer reviews. TripAdvisor, for example, notifies hotel companies as soon as an online review has been posted to their hotel a

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Ines Neeysis and Synthesis (CINDAS) * at Purdue University in 1 957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought that such

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