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Titlebook: Managing Green Business Model Transformations; Axel Sommer Book 2012 Springer-Verlag Berlin Heidelberg 2012 Business Model Transformation.

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2194-0541 listic approach, consideration of different fields of resear.Environmental sustainability creates both tremendous business opportunities and formidable threats to established companies across virtually all industry sectors. Yet many companies tackle the issue in a superficial or passive way, rather
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Managerial Implications of Survey Resultspolation of trends, but particularly to the competitive dynamics which the transformation itself may set in motion. The following will therefore investigate implications from observed practices and chains of events.
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Environmental Sustainability in Businessthe most important perceived benefit (Berns et al. 2009a, 58). This is somewhat conflicting with the results from an earlier survey with managers from US-based firms: the top three answers for the primary motivation of the firm for corporate citizenship were revenue growth (16%), increasing profit (
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