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Titlebook: Managing Electronic Services; A Public Sector Pers Åke Grönlund Textbook 2000 Springer-Verlag London 2000 Electronic Services.Internet.Inte

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Åke Grönlundre committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to take the plunge, the author describes the proven methods and latest technologies for making mass customization work seamlessly and profitably on th
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Challenge 1: Start-up of What? Arriving at Common Goals for Electronic Servicesey are there largely because others are there. Indeed, their motives do not appear altogether clear. Why should a city be present on the Web? What goals can there be for now, for the near future, and for the long term? Web systems are typically set up initially by some enthusiast(s) and funded by pr
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Challenge 2: Thousands of Pages - From Project to Organizationspecial budget allocated to further Web-related work. This means that expansion is limited in terms of size, technical renewal and sophistication. Initially, work is typically carried out as a marginal low-cost activity by students, people hired with unemployment support or other types of cheap labo
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Appearance - Organize the Usability Improvement Processhis results in the different departments all wanting to do things their way, and having, or purchasing, the skill to do so. A coordination problem arises: top management wants the organization to appear in a coherent and stylish form on the Web, following a “corporate profile”. A public relations ag
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