Titlebook: Management von Komplexität; Ein integrierter, sy Christoph Bliss Book 2000 Springer Fachmedien Wiesbaden 2000 Komplexität.Komplexitätsmanag

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Christoph Bliss genuine name of a brand as its cognitive anchor has become a strategic success factor. Brand names are considered as reflection of specific social and economical conditions and they allow within certain boundaries to anticipate the developmental trends in a linguistic system..The principles of and

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Christoph Blissity or moral obligations to improve society. More and more companies, especially if they are market leaders or even dominating their markets, are recognizing the connection between charity, positive public perception and economic success. The more credible and authentic their social commitment the b

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c value. For a sports shoe, for instance, this value consists primarily in providing a good system of cushioning and stability in order to avoid injuries. Since all products on the market today fulfill these basic requirements, an attempt is made to add an emotional value to a brand through advertis

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