书目名称 | Management of Shari’ah Compliant Businesses |
副标题 | Case Studies on Crea |
编辑 | Ezlika M. Ghazali,Dilip S. Mutum,Jashim U. Ahmed |
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概述 | Presents comprehensive case studies from general management to finance and branding in Shari‘ah compliant businesses.Includes original country-specific case studies to explore the differences between |
丛书名称 | Management for Professionals |
图书封面 |  |
描述 | .Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari‘ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market. . |
出版日期 | Book 2019 |
关键词 | General management of islamic firms; Islamic business strategy; Islamic entrepreneurship cases; Islamic |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-10907-3 |
isbn_ebook | 978-3-030-10907-3Series ISSN 2192-8096 Series E-ISSN 2192-810X |
issn_series | 2192-8096 |
copyright | Springer Nature Switzerland AG 2019 |