书目名称 | Management of Innovation and Product Development |
副标题 | Integrating Business |
编辑 | Marco Cantamessa,Francesca Montagna |
视频video | |
概述 | Presents a holistic perspective of innovation management and product development.Associates academic findings with examples from business.Provides case studies on a companion Wiki space.Includes suppl |
图书封面 |  |
描述 | .Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.. |
出版日期 | Book 20161st edition |
关键词 | Competency Management; Decision Making for Strategic Management; Innovation Management; Product Develop |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-4471-6723-5 |
isbn_ebook | 978-1-4471-6723-5 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag London L |