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Titlebook: Management of Innovation and Product Development; Integrating Business Marco Cantamessa,Francesca Montagna Book 20161st edition The Editor(

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Innovation Strategy as Project Portfolio Management,ew of the firm, we will concentrate on the decisions pertaining to which projects and activities should be performed, given the competencies the firm currently possesses, and the ones that it wishes to develop.
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Innovation in Business and Society,If we pause for a second to look at our daily lives, and try to compare them with the lives our parents and grandparents led, the differences are striking. Just about any activity we tackle, be it in our family life, at work, or when relaxing, is quite different from previous generations and benefits from completely new technological means.
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The Many Approaches to Innovation Strategy,This first part of the book has considered innovation mainly as an economic phenomenon, and has looked at it from the high-level perspective of an industrial sector and of society at large. Later we will enter another level of analysis, in which we “take the driving seat” of a company to define its innovation strategy.
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