| 书目名称 | Management of Innovation and Product Development | | 副标题 | Integrating Business | | 编辑 | Marco Cantamessa,Francesca Montagna | | 视频video | | | 概述 | Presents an holistic perspective of innovation management and product development.Associates academic findings with examples from business.New and extra support materials will be provided by the autho | | 图书封面 |  | | 描述 | .This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making..This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrep | | 出版日期 | Textbook 2023Latest edition | | 关键词 | Decision Making; Engineering Design; Innovation Management; Product Development; Strategic Management | | 版次 | 2 | | doi | https://doi.org/10.1007/978-1-4471-7531-5 | | isbn_softcover | 978-1-4471-7533-9 | | isbn_ebook | 978-1-4471-7531-5 | | copyright | The Authors 2023 |
The information of publication is updating
|
|
发表于 2025-3-21 20:08:42
