Titlebook: Management of Innovation and Product Development; Integrating Business Marco Cantamessa,Francesca Montagna Textbook 2023Latest edition The

现代

The Many Types of Innovation innovations that occur along the technological lifecycle. A detailed discussion is at first provided on the way with which evolutionary and revolutionary innovations alternate along s-curves, and on the way with which such innovations shape technological paradigms, viewed as the outcome of a comple

混合,搀杂

The Dynamics of Innovationodel by Abernathy and Utterback is presented in detail, followed by a discussion on its variants and on a number of aspects that are emerging in recent research, from the role of vertical integration to the phenomena that typically occur in the fluid phase. Finally, the chapter introduces the topic

易于

友好关系

Business Model Innovationstrategies. The chapter focuses on the amply diffused Business Model Canvas and on its practical use within both established and startup firms. The discussion also presents the e3value modeling methodology and presents recent literature on the process by which business models can be designed.

揉杂

Innovation Strategy as the Management of Competenciesussed at first from a methodological perspective, followed by a detailed discussion on a variety of approaches that can be used for this purpose, such as internal R&D, Technology Acquisitions, Corporate Venturing, Hiring, Equity and Non-Equity Strategic Alliances, Co-Development, Sourcing R&D activi

充足

支形吊灯

Organizing Product Development Activitiession is based on the classic—and mostly still valid—results deriving from Tom Allen’s research, which include the use of codified knowledge, the role of gatekeepers and the influence of physical space. The discussion is enriched with recent research findings, which consider the role of innovators, t

生命层

The Product Development Process the main phases of product development and the defining features of this process, such as the lever effect, the pervasive presence of iterations and the need to balance tradeoffs associated to project cost, time and outcomes. After presenting classical approaches to the management of product develo

brassy

Project Management for Product Developmentbasic knowledge of project management, and focuses on the derivation of Work Breakdown Structures from the development process, on project scheduling in both cases of infinite and finite (and single and multiple) resources, and on the management of project iterations.

投射

From Market Research to Product Positioning through a systematic understanding of customer needs in both B2C and B2B contexts and achieving a solid positioning with respect to customer perception and pricing. Then, the chapter discusses the issue of forecasting demand, with a special focus on the case of estimating diffusion phenomena for ne