Titlebook: Management Practices in Asia; Case Studies on Mark Christiane Prange,Ralph Kattenbach Book 2019 Springer Nature Switzerland AG 2019 Market-

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Paris Baguette: How a South Korean Bakery Is Entering Europe Through the Capital of France. Over the past 15 years, the company successfully expanded to international markets including the United States, China, and other Southeast Asian countries. In Europe, the company started its first expansion project in Paris, France, in 2014. . strives to be known as a high-quality bakery, which of

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Lipton’s Tea Plantations in India: Is There a Gap Between Saying and Doing in Sustainability?sustainability is urgent. Furthermore, it describes the way in which Unilever provides sustainable solutions. The Scotsman Thomas Lipton founded the brand Lipton in 1850. Today, Lipton is the registered trademark of Unilever, one of the world’s largest tea companies. In addition, Lipton’s tea planta

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A New Home for MusHome? Positioning Mushroom Growing Kit Through Social Media Marketing to be sold to the local market. The baglogs are also sold in the form of MusHome, a home-grown mushroom kit. The company distributes MusHome via online sales (door-to-door shipment via post), direct marketing on trade fairs and organic stores. Aspiring to provide children with an educative message

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