| 书目名称 | Management Practices in Asia | | 副标题 | Case Studies on Mark | | 编辑 | Christiane Prange,Ralph Kattenbach | | 视频video | | | 概述 | Presents new case studies on the internationalization strategy of companies operating in or entering Asian countries.Offers latest insights into important, but often neglected issues of CSR and coachi | | 图书封面 |  | | 描述 | .Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. .This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many com | | 出版日期 | Book 2019 | | 关键词 | Market-entry boundaries in Asia; Cultural hurdles in doing business in asia; China’s belt and road ini | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-19662-2 | | isbn_softcover | 978-3-030-19664-6 | | isbn_ebook | 978-3-030-19662-2 | | copyright | Springer Nature Switzerland AG 2019 |
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发表于 2025-3-21 18:29:30
