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Titlebook: Make Poverty History; Political Communicat Nicolas Sireau Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 gov

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A Short History of that called on him to use the G8 and the UK’s presidency of the European Union (which was to be from July to December 2005) to achieve a breakthrough for sustainable development, particularly in the context of the global HIV/AIDS crisis and the plight of Africa.
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The Tension between Marketing and Campaigningwho use a wide variety of marketing and branding techniques, yet I found little indication of their involvement in the campaign. Instead, most leading member organizations populated the MPH Working Groups with their campaigning, policy, new media and media staff. By contrast, Comic Relief and AMV pr
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Radical Outsiders, Moderate Insiderseasily to being uncritical and supportive of power, while campaigning, with its more antagonistic and problem-focused approach, is by nature radical and critical. These different insider-outsider approaches to the political process had direct impacts on the production of the movement’s central commu
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Audiences and the Economic Justice Frameby the Trade Justice Movement, a coalition set up after Jubilee 2000 to campaign for reform of the international system of trade. Members of the interested audiences struggled with this, but even the activists, whose understanding was more in line with that of the campaign, had difficulties at times
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Celebrities and the Construction of Communicationsf celebrity, the issue and the audience. While I will show from the elite interviews that the campaign’s use of celebrities was aimed at gaining the attention of the wider public rather than the core activists, the fact that . became such a strong brand among activists and those who already had an i
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