Titlebook: Make Poverty History; Political Communicat Nicolas Sireau Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 gov

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书目名称Make Poverty History影响因子(影响力)




书目名称Make Poverty History影响因子(影响力)学科排名




书目名称Make Poverty History网络公开度




书目名称Make Poverty History网络公开度学科排名




书目名称Make Poverty History被引频次




书目名称Make Poverty History被引频次学科排名




书目名称Make Poverty History年度引用




书目名称Make Poverty History年度引用学科排名




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书目名称Make Poverty History读者反馈学科排名

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est in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.978-1-349-30447-9978-0-230-23363-8

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Book 2009An analysis of the production and consumption of the communications of Make Poverty History , a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.

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as Brandign.. This is a significant contribution to social movement studies, which has tended to overlook the use of marketing in the construction of protest. Yet a key factor that made . stand out as a mobilization was its widespread use of mass marketing techniques on top of the usual campaigning methods

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The Tension between Marketing and Campaigningthe marketeers/moderates — had an impact on the negotiation of the campaign’s communications. Both of these perspectives reflected different understandings of the communications techniques to be used for the campaign as well as differing approaches to relationship with government. I will start by pu

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