书目名称 | Made for China | 副标题 | Success Strategies F | 编辑 | Christian Nothhaft | 视频video | | 概述 | Represents the unique perspectives of 21 iconic Chinese business leaders.Brings a first-hand account on how to understand the new Chinese customer.Charts the future of China as a consumer driven econo | 图书封面 |  | 描述 | .This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.. .Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.. | 出版日期 | Book 2018 | 关键词 | Made for China; Chinese businesses; China business book; Food innovators; Customer centricity; FMCG strat | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-61584-4 | isbn_softcover | 978-3-319-61583-7 | isbn_ebook | 978-3-319-61584-4 | copyright | The Author(s) 2018 |
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