| 书目名称 | Macmillan Dictionary of Marketing and Advertising |
| 编辑 | Michael J. Baker |
| 视频video | |
| 概述 | A definitive resource each entry is clearly defined through accurate and succinct explanations. Accessible the book is easy to use as it is fully crossreferenced and has clear subject headings. It doe |
| 图书封面 |  |
| 描述 | The third edition of the much acclaimed .Macmillan Dictionary of Marketing and Advertising., is the definitive resource for all those who wish to be familiar with marketing and advertising terms.Ithas been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field.Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person. |
| 出版日期 | Textbook 1998Latest edition |
| 关键词 | Advertising; development; interest; marketing |
| 版次 | 3 |
| doi | https://doi.org/10.1007/978-1-349-26479-7 |
| copyright | Michael J. Baker 1998 |
发表于 2025-3-21 19:32:06
