| 书目名称 | Luxury Tourism | | 副标题 | Market Trends, Chang | | 编辑 | Roland Conrady,David Ruetz,Marc Aeberhard | | 视频video | | | 概述 | Offers case studies, examples and best practices on topics ranging from consumer behavior to market development.Offers research and practical insights into the current state and development of luxury | | 丛书名称 | Tourism, Hospitality & Event Management | | 图书封面 |  | | 描述 | .Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.. | | 出版日期 | Book 2020 | | 关键词 | Behavioral aspects of luxury tourism; The luxury tourism market; Luxury marketing strategies; Case stud | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-59893-8 | | isbn_softcover | 978-3-030-59895-2 | | isbn_ebook | 978-3-030-59893-8Series ISSN 2510-4993 Series E-ISSN 2510-5000 | | issn_series | 2510-4993 | | copyright | Springer Nature Switzerland AG 2020 |
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发表于 2025-3-21 17:54:37
