Titlebook: Luxury Strategy in Action; Jonas Hoffmann (Associate Professor),Ivan Coste-Ma Book 2012 Palgrave Macmillan, a division of Macmillan Publis

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Branding Principles in the Luxury Industry,ring the 1920s this focus shifted to the product’s creator. In the 1970s, luxury became dominated by the media – images and luxury became the brand. Changing consumer behavior and competition in the luxury market explain the shifting notion of luxury.

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healthcare, and environmental protection, among others. The book will be of interest to students and scholars interested in policymaking, public law, and development..978-1-137-56694-2Series ISSN 2633-5964 Series E-ISSN 2633-5972

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