| 书目名称 | Luxury Selling | | 副标题 | Lessons from the wor | | 编辑 | Francis Srun | | 视频video | | | 概述 | Provides unique knowledge and insight gleaned from the author‘s extensive experience in France and Asia, the world’s two centres of excellence in luxury sales.Applies the techniques of selling luxury | | 图书封面 |  | | 描述 | .Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer..Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. ..Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron..The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients...To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. ..The luxury customer’s decision process is unlike tha | | 出版日期 | Book 2017 | | 关键词 | Luxury; Psychology of Selling; High End Sales; Bespoke Service; Customer Relationships; Professional Serv | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-45525-9 | | isbn_softcover | 978-3-319-83311-8 | | isbn_ebook | 978-3-319-45525-9 | | copyright | The Editor(s) (if applicable) and the Author(s) 2017 |
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发表于 2025-3-21 19:40:17
