| 书目名称 | Luxury Online | | 副标题 | Styles, Systems, Str | | 编辑 | Uché Okonkwo | | 视频video | | | 图书封面 |  | | 描述 | This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. | | 出版日期 | Book 2010 | | 关键词 | brand; branding; communication; Distribution; E-Branding; e-marketing; innovation; Internet; management; mark | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230248335 | | isbn_softcover | 978-1-349-36417-6 | | isbn_ebook | 978-0-230-24833-5 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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发表于 2025-3-21 19:49:37
