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Titlebook: Luxury Marketing; A Challenge for Theo Klaus-Peter Wiedmann,Nadine Hennigs Book 2013 Springer Fachmedien Wiesbaden 2013 Luxury Brand.Luxury

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书目名称Luxury Marketing
副标题A Challenge for Theo
编辑Klaus-Peter Wiedmann,Nadine Hennigs
视频videohttp://file.papertrans.cn/590/589151/589151.mp4
概述Why consumers buy luxury, what they believe luxury is and how their perception of luxury value impacts their buying behavior.Includes supplementary material:
图书封面Titlebook: Luxury Marketing; A Challenge for Theo Klaus-Peter Wiedmann,Nadine Hennigs Book 2013 Springer Fachmedien Wiesbaden 2013 Luxury Brand.Luxury
描述​.The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior..This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements..
出版日期Book 2013
关键词Luxury Brand; Luxury Brand Management; Luxury Goods; Luxury Market; Luxury Marketing Mix
版次1
doihttps://doi.org/10.1007/978-3-8349-4399-6
isbn_softcover978-3-663-20517-3
isbn_ebook978-3-8349-4399-6
copyrightSpringer Fachmedien Wiesbaden 2013
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