| 书目名称 | Luxury Brands in Emerging Markets | | 编辑 | Glyn Atwal,Douglas Bryson | | 视频video | | | 图书封面 |  | | 描述 | This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. | | 出版日期 | Book 2014 | | 关键词 | Advertising; brand; business; China; demography; Distribution; Emerging Markets; knowledge; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137330536 | | isbn_softcover | 978-1-349-46108-0 | | isbn_ebook | 978-1-137-33053-6 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |
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发表于 2025-3-21 18:48:09
