Titlebook: Luxury Brands in China and India; Glyn Atwal,Douglas Bryson Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 consumer.Asia.m

会犯错误

Glyn Atwal,Douglas Brysonnd a wide scope of a party’s impact on the course of a trial. However, its appearance is not limited to any particular legal system. The subject of this chapter is a case study of a court case in which arguments based on cultural defense were raised in particular conditions—within the Polish legal s

AXIS

theoretical objective consists of searching for the most important areas of intersection between copyright and culture, including cultural production and participation. The empirical objective is to reconstruct understandings of the interrelations between copyright law and culture functioning within

Odyssey

A New Reality,of development with significant implications for both strategic and tactical marketing planning. This chapter examines the opportunities and challenges that describe the predicament facing international luxury brands in both China and India.

Gnrh670

Luxury Dilemmas,ew dilemmas in these ‘new normal’ market environments. For example, international luxury brands in India and China face the dilemmas of accessing new consumers, capitalizing on new distribution and communication channels, while at the same time maintaining the overall exclusivity of the brand itself

exquisite

Bravado

The Super-Rich,ps these consumers have with luxury goods and services. It is from the insights developed in this chapter that international luxury marketers will be enabled to deliver competitive brand propositions at the very top of the wealth pyramid.

无关紧要

Faking Luxury,rchase counterfeit luxury brands. We develop the profiles of four key counterfeit consumer segment types that knowingly purchase luxury fakes, and assess a body of rich insights in order to uncover a paradigm of counterfeit consumer behaviour. The chapter proceeds to identify strategies and tactics