Titlebook: Luxury Brands in China and India; Glyn Atwal,Douglas Bryson Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 consumer.Asia.m

BACLE

亲密

Digitally Rich,ow can international luxury brands develop digital capabilities in order to gain a digital competitive advantage in China and India?’ Evidence suggests that many international luxury brands are underperforming and there is significant scope for improvement. This chapter discusses the opportunities.

colostrum

lavish

Learning from Mistakes,lt, the chapter identifies valuable lessons from these market failures which will serve to supplement overall brand intelligence for marketers who are striving to unlock the potential of these two markets.

没有希望

大厅

Luxury Dilemmas,. The chapter provides a rich body of discussion and debate that recognizes that the fine line between success and failure will be very much dependent on an accurate assessment of opportunities and risks.

JADED

A Luxury Footprint,velop a brand footprint in China and India. If luxury brands operating in China and India are to realize their true potential, luxury brand executives will need to ensure that a coherent and robust strategy has the flexibility to create long-term market success.

构想

Blazon

aced upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets..978-1-137-54715-6

Vasodilation