Titlebook: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing; Proceedings of the 2 Colin Campbell,Junzhao (Jonathon)

Mast-Cell

978-3-319-37362-1Academy of Marketing Science 2016

installment

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing978-3-319-24184-5Series ISSN 2363-6165 Series E-ISSN 2363-6173

聚集

https://doi.org/10.1007/978-3-319-24184-5Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research;

foodstuff

Research on Emotions By Marketing Scholars in Last 10 Years19 marketing journals. With increasing interest on emotion, this study is expected to help scholars seeking guidance, selecting research partners and universities, and designing emotion related research.

Isometric

institute

CREST

STALE

Formal Contract in Marketing Channel and Firms’ Transactional Performance in China: Does , Matter?-to-business (B-to-B) marketing in China, and this resource should moderate the effect of formal contracts in marketing. Collecting data from 272 firms in China, we obtain evidence showing that both formal contracts and . can have a positive effect on the success of B-to-B marketing. Moreover, . mod

badinage

天赋