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Titlebook: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing; Proceedings of the 2 Colin Campbell,Junzhao (Jonathon)

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发表于 2025-3-21 17:31:43 | 显示全部楼层 |阅读模式
书目名称Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
副标题Proceedings of the 2
编辑Colin Campbell,Junzhao (Jonathon) Ma
视频videohttp://file.papertrans.cn/589/588625/588625.mp4
概述Includes the full proceedings of the 2013 World Marketing Congress?.Offers quality research and insights in the field of marketing from around the world.Includes contributions related to marketing str
丛书名称Developments in Marketing Science: Proceedings of the Academy of Marketing Science
图书封面Titlebook: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing; Proceedings of the 2 Colin Campbell,Junzhao (Jonathon)
描述.​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme .Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practi
出版日期Conference proceedings 2016
关键词Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research;
版次1
doihttps://doi.org/10.1007/978-3-319-24184-5
isbn_softcover978-3-319-37362-1
isbn_ebook978-3-319-24184-5Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightAcademy of Marketing Science 2016
The information of publication is updating

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What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Ss comparable to the larger chains as well as the lack of individual negotiating power with manufacturers, many small independents have turned to buying groups (sometimes called cooperatives or purchasing alliances) to help drastically reduce product acquisition costs and to stay competitive as independent entities.
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The Ideal Marketer is an Authentic Marketer marketing is effective, transformational and positive, defining marketing authenticity and applying it is challenging. The 360 degree authenticity approach is one way that researchers and practitioners can consider marketing in a qualitative way. Each dimension of the 360 degree model, however, is strongly linked to cultural context.
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Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Accepthe subjective norm and ubiquity of mobile phones demonstrated positive influences on overall health behaviors. In closing, theoretical and managerial implications are discussed, and limitations are identified.
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Conference proceedings 2016ng Back: Drawing on the Past to Shape the Future of Marketing.. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior..Foun
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