书目名称 | Lead Markets in Age-Based Innovations |
副标题 | Demographic Change a |
编辑 | Nils Levsen |
视频video | |
概述 | Publication in the field of economic sciences.Includes supplementary material: |
丛书名称 | Forschungs-/Entwicklungs-/Innovations-Management |
图书封面 |  |
描述 | Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described. |
出版日期 | Book 2015 |
关键词 | Age-Specialized Innovations; Early adoption of innovations; Extant Theory; Lead Market Theory; Product a |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-08815-6 |
isbn_softcover | 978-3-658-08814-9 |
isbn_ebook | 978-3-658-08815-6 |
copyright | Springer Fachmedien Wiesbaden 2015 |